Have you ever wondered why your outbound sales reps are getting ignored or why your legitimate customer outreach calls keep getting flagged as "Spam Likely"? If your connection rates are dropping, caller ID spoofing regulations and strict carrier filters might be working against you. In today's telecommunications ecosystem, consumer trust is currency. That is precisely where STIR/SHAKEN implementation comes into play.
Whether you manage an enterprise call center, an outbound sales team, or a growing service business, achieving 100% STIR/SHAKEN compliance is no longer just a regulatory requirement—it is a critical driver of call deliverability and revenue. At Voice Orion, we help businesses navigate complex telephony protocols so every call reaches its intended destination with uncompromised authenticity.
What is STIR/SHAKEN and Why Does Your Business Need It?
STIR/SHAKEN stands for Secure Telephone Identity Revisited (STIR) and Signature-based Handling of Asserted information using tokens (SHAKEN). In simple terms, it is a standardized framework created by the FCC and telecommunications industry leaders to verify caller identity across IP-based voice networks.
When bad actors and illegal robocallers spoof caller IDs, consumer trust plummets. In response, major voice service providers implemented aggressive spam-blocking algorithms. Without proper digital signatures attached to your outgoing calls, your legitimate business communications get downgraded, delayed, or blocked entirely. Partnering with an advanced voice service provider like Voice Orion ensures your outgoing SIP trunk traffic carries valid cryptographic certificates that prove your identity to terminating carriers.
Decoding Attestation Levels: A, B, and C Explained
When your business initiates a call, your carrier assigns it one of three attestation levels based on how confidently they can verify your identity and your right to use that specific phone number:
Full Attestation (Level A): The gold standard of trust. Your voice provider (such as Voice Orion) recognizes you as an authorized customer and confirms that you have legal ownership/authorization to use the outgoing caller ID number. Level A attestation guarantees the highest answer rates and shields your brand from automated spam labels.
Partial Attestation (Level B): The provider verifies the customer originating the call, but cannot verify whether the customer owns or is authorized to use the specific outgoing caller ID number.
Gateway Attestation (Level C): The provider routes the call from an unverified origin or international gateway without authenticating the call source or number ownership. Level C calls carry the highest risk of being marked as spam or blocked outright by carrier algorithms.
To achieve 100% implementation success, your operational goal must be securing Full Attestation (Level A) across all outgoing voice channels.
Key Steps to Achieve 100% STIR/SHAKEN Compliance with Voice Orion
Getting your organization to full compliance does not have to be overwhelming. Following a structured roadmap powered by Voice Orion makes the transition smooth and seamless:
1. Audit Your Telephone Numbers and SIP Trunks
Begin by consolidating all business phone numbers, DID lists, and outbound SIP trunks. Ensure every number is registered under your official business entity name and address.
2. Complete Know Your Customer (KYC) Verification
Carriers require thorough identity verification before granting Level A attestation. Voice Orion simplifies this onboarding process by validating your corporate tax ID, business documentation, and number ownership rapidly.
3. Register with the FCC Robocall Mitigation Database (RMD)
All voice service providers and intermediate carriers must file their robocall mitigation practices in the FCC database. Voice Orion ensures all underlying telephony infrastructure meets and exceeds mandatory compliance standards.
4. Deploy Branded Caller ID and Rich Call Data (RCD)
Take caller ID authentication further by pairing 100% STIR/SHAKEN compliance with Rich Call Data (RCD). Voice Orion allows enterprises to display company logos and call context directly on consumer smartphone screens, driving higher conversion rates.
FAQs on STIR/SHAKEN Implementation
Q1: Can STIR/SHAKEN completely eliminate spam labels on my business calls?
Answer: While STIR/SHAKEN Level A attestation dramatically reduces false spam tagging by verifying your identity, maintaining high answer rates also requires good call cadence and monitoring caller ID reputation. Voice Orion offers proactive reputation management alongside full token authentication.
Q2: What is the difference between STIR/SHAKEN and Branded Caller ID?
Answer: STIR/SHAKEN acts as the underlying cryptographic passport proving your call is authentic. Branded Caller ID (or Rich Call Data) builds on top of STIR/SHAKEN to display your company name, logo, and reason for calling directly on the recipient's phone screen.
Q3: How fast can Voice Orion get my business to 100% Level A Attestation?
Answer: With Voice Orion's streamlined KYC portal and automated SIP trunk provisioning, most businesses achieve 100% Level A attestation within 24 to 48 hours of submitting valid entity documentation.
Q4: Does STIR/SHAKEN apply to international calls?
Answer: STIR/SHAKEN was established primarily for North American IP networks (US and Canada). However, global carriers and gateway providers are rapidly adopting similar STIR-compliant token authentication frameworks to combat global illegal spoofing.
Ready to Boost Your Call Deliverability?
Partner with Voice Orion today to upgrade your voice infrastructure, achieve 100% STIR/SHAKEN compliance, and ensure your calls always get answered!